Conference & Learning Event Planning
Corporate conferences, leadership summits, sales kickoffs, and professional development sessions. We manage full-event logistics for conferences from 20 to 2,000 attendees — venue, AV, catering, speaker coordination, and on-site management.
A conference that runs poorly loses the room in the first 30 minutes. Delayed AV, registration bottlenecks, catering that does not arrive on time — these things signal to attendees that the organization cannot execute. We prevent that. From pre-event logistics to post-event debrief, we manage every detail so your speakers and attendees focus on the content, not the chaos.
Not right for you?
If you are planning a one-hour lunch-and-learn for 10 people, you do not need an event agency. We focus on conferences where the logistics are genuinely complex — multi-session formats, large attendee counts, or high-profile speakers.
What we handle
- Venue selection and contract negotiation
- AV production: sound, lighting, screens, livestreaming
- Catering coordination and dietary management
- Registration and check-in logistics
- Speaker coordination and green room management
- Run-of-show and on-site coordination
Typical budget
$15,000 – $120,000
All-in including venue, catering, AV, and agency fee
Headcount
50 – 500 people
Events we typically plan for this format
Recommended lead time
10 – 16 weeks
From first brief to event day
Where the budget goes
- Venue rental28–35%
Hotel conference space for 200 people in Edmonton: $5,000–$10,000 for a full day; Calgary numbers are similar
- Catering30–38%
Full-day lunch service for 200 runs $9,000–$16,000 depending on menu format and dietary scope
- AV & production15–22%
Multiple screens, professional sound, and stage lighting for a 200-seat conference: $8,000–$20,000
- Speaker coordination0–15%
Varies widely — internal speakers add nothing; external keynote speakers add travel, accommodation, and speaking fees
- Agency planning fee12–18%
Covers concept development, vendor management, and on-site execution from first brief through post-event debrief
A 150-person full-day conference in Edmonton or Calgary runs $35,000–$70,000 all-in. The biggest variable is AV scope — a basic screen-and-sound setup costs a fraction of what a fully staged multi-screen production does.
Full pricing breakdown →Common questions
We have planned conferences from 20 to 2,000 attendees. The planning complexity scales with headcount — a 50-person leadership summit and a 500-person annual conference require different vendor sets and venue types, but we handle both.
Common Questions
Planning a Conferences event?
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.