Event Promotion & Marketing
Landing pages, email and LinkedIn outreach, paid advertising, and PR. We run the promotion campaign that fills the room, so you are not choosing between planning the event and selling the seats.
A well-run event with an empty room is still a failure. Most companies spend their entire budget on production and treat promotion as an afterthought — a single email blast two weeks out. We run promotion as its own discipline: strategy, landing page, outreach sequencing, paid media, and follow-up, built around your registration goal instead of your event date. Whether we are producing the event or you are running it yourself, the campaign works the same way — attract the right registrants, remind them until they show up, and keep them warm after they leave.
Not right for you?
If your event already has a full registrant list from a closed network — an internal all-hands, a client-only dinner with confirmed attendance — you do not need a promotion campaign. This service is for events that have to fill the room: a public conference, a first-year awards program, a launch event in a market where nobody knows you yet.
What we handle
- Promotion strategy and registration goal-setting
- Landing page and registration setup
- Email invitation and reminder campaigns
- LinkedIn and social media outreach
- Paid advertising: Google, LinkedIn, and Meta
- PR and media outreach
- Registration tracking, reporting, and post-event nurture
Typical budget
$1,800 – $25,000+
All-in including venue, catering, AV, and agency fee
Headcount
Campaign-based — scoped to your registration goal
Events we typically plan for this format
Recommended lead time
4 – 10 weeks
From first brief to event day
Where the budget goes
- Landing page & strategy setup10–15%
One-time setup regardless of package — registration page, tracking, and the outreach sequence plan
- Email & LinkedIn outreach20–30%
Included in every package; the base layer of any promotion campaign — invitation, reminder, and follow-up sequences
- Paid advertising management15–25%
Growth package and above; ad spend itself is billed separately, typically $1,500–$6,000 depending on your reach target
- PR & media outreach15–25%
Full Campaign only; media pitching and press coverage; sponsor and exhibitor outreach is handled under Sponsorship & Partnerships
- Reporting & post-event nurture8–12%
Registration tracking, attendance reporting, and the follow-up sequence that keeps attendees warm after the event
- Agency management fee12–18%
Covers strategy, campaign coordination, and reporting across the full engagement
A Starter campaign — email and LinkedIn outreach only — runs $1,800–$3,500 and fits a smaller event drawing on a warm list. Growth campaigns that add paid ads and social promotion run $4,000–$9,000, plus ad spend of $1,500–$6,000 depending on reach target. Full Campaign engagements with PR and post-event nurture run $10,000–$25,000 and are built for flagship events where filling the room is the whole point.
Full pricing breakdown →Common questions
Depends on the package. Every campaign includes a landing page, email outreach, and LinkedIn outreach. Growth packages add paid advertising and social media promotion. Full Campaign packages add PR and post-event attendee nurture. Sponsor and exhibitor outreach is a separate service — see Sponsorship & Partnerships.
Planning a Event Promotion event?
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.