Sponsorship & Partnership Management
Sponsor packages, exhibitor recruitment, and media partnerships that offset your event budget and extend its reach. We build the prospectus, run the outreach, and manage fulfillment so sponsors get what they paid for and come back next year.
A sponsorship program only works if someone owns it end to end — the pricing, the pitch, the follow-up, and the fulfillment. Most internal teams sell the first round of sponsors and then lose the thread on delivering what was promised, which is why sponsors do not renew. We build the package tiers, run outreach to a target list, and track fulfillment against every commitment so the relationship survives past the invoice.
Not right for you?
If your event does not need outside funding and you have no interest in managing sponsor relationships afterward, skip this. Sponsorship only pays off if you follow through on fulfillment — logo placement, speaking slots, booth space — and report back to the sponsor on what they got for their money.
What we handle
- Sponsorship package design and pricing tiers
- Sponsor prospectus and pitch deck creation
- Sponsor and exhibitor outreach
- Media and co-promotion partnerships
- Fulfillment tracking and on-site activation
- Renewal strategy and post-event sponsor reporting
Typical budget
$2,500 – $15,000
All-in including venue, catering, AV, and agency fee
Headcount
Program-based — scoped to your sponsor tier count
Events we typically plan for this format
Recommended lead time
8 – 16 weeks
From first brief to event day
Where the budget goes
- Package design & pricing strategy15–20%
Structuring tiers so each price point has a clear, deliverable set of benefits
- Prospectus & pitch collateral10–15%
The sales document sponsors actually see; quality here affects close rate directly
- Outreach & pitch meetings25–35%
Building and working a target list of sponsors, exhibitors, and media partners
- Fulfillment & on-site activation15–20%
Logo placement, signage, speaking slots, and booth logistics delivered as promised
- Agency management fee12–18%
Covers strategy, outreach management, and post-event reporting
Sponsorship management for a first-year event with 5 to 10 target sponsors runs $2,500 to $6,000. Larger programs with tiered packages, exhibitor booths, and media partnerships run $8,000 to $15,000. This is a management fee — it does not include the sponsorship revenue itself, which varies by industry, audience size, and how established the event is.
Full pricing breakdown →Common questions
No, and any agency that promises a specific dollar figure before seeing your event and audience is not being straight with you. What we can tell you, based on comparable Alberta events, is a realistic range once we know your audience size and industry.
Planning a Sponsorships event?
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.