Content Creation & Commercial Production
Full-production content creation for corporate brands — photography, videography, graphic design, and copywriting, from event documentation to scripted commercial videos and ad campaigns. We write the script, cast the talent, build the set, and film it. One team, from brief to final cut.
Some clients come to us for event photography. Others come with a brief for a commercial — a product ad, a brand story, a social campaign — and need a team that can take it from concept to final cut. We write the script, source and direct the actors, design and decorate the set, and produce the final video ready for broadcast or digital use. This is a full production service, not just a camera crew. If you need a story told on camera — whether that is your event, your brand, or a paid ad — this is the service.
Not right for you?
If you need a single photographer for a two-hour event, you do not need this service. Content creation is for companies that want professional, branded content — either documenting a major event or producing original commercial material from the ground up.
What we handle
- Script writing and concept development
- Talent casting and actor direction
- Set design and decoration
- Professional photography and videography
- Drone and aerial coverage (permitted sites)
- Graphic design for event branding and social assets
- Copywriting for event and campaign materials
- Social media content packages and ad-ready edits
- Speaker, presentation, and event recording
- Post-production and delivery within 5 business days
Typical budget
$3,000 – $60,000
All-in including venue, catering, AV, and agency fee
Headcount
Crew-based — not headcount-dependent
Events we typically plan for this format
Recommended lead time
3 – 8 weeks
From first brief to event day
Where the budget goes
- Photography or videography crew30–45%
Event documentation starts at $3,000 for a half-day shoot; a full commercial crew in Edmonton is $8,000–$20,000 per day
- Post-production & editing20–35%
Editing a 2-minute highlight reel: $800–$2,000; full commercial edit with colour grade and sound mix: $3,000–$12,000
- Talent & casting10–25%
Applies to scripted commercial work only; event documentation uses your people, not hired actors
- Set design & props5–20%
Applies to commercial shoots; custom branded set builds vary by complexity and whether elements are built or rented
- Creative direction & scripting10–20%
Required for commercial work; event documentation does not require pre-production scripting
Event documentation for a full-day event in Edmonton — photography plus a 2-minute edited highlight reel — starts at $4,500 and covers both deliverables. Commercial production is priced separately depending on the brief.
Full pricing breakdown →Common questions
Yes. Script writing and concept development are included in our commercial production service. We brief the concept, develop the script with your input, and get approval before any production day begins.
Explore
Planning a Content event?
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.