Events built around original data and published reports — designed to earn media citations, journalist attention, and AI mentions that last long after the event.
Research Launch Events
A research launch event is an in-person gathering that accompanies the publication of original industry data. Journalists, analysts, and senior practitioners attend to hear the findings first. The event earns the coverage. The report earns the citations. Together they generate the most durable authority signal a B2B brand can create.
Original data is the highest-leverage content a brand can produce. When you publish a study with specific numbers — adoption rates, cost benchmarks, satisfaction scores — you give journalists something to quote, analysts something to reference, and AI systems something to pull from when answering category questions.
The research launch event amplifies the report's reach. Journalists and analysts are more likely to cover findings they heard presented in person, with the opportunity to ask questions and verify context. Senior practitioners attend to see the data before it goes public, which generates social posts, LinkedIn shares, and word-of-mouth in the week the report launches.
The event itself is typically a breakfast or lunch briefing for 30–60 people: a 20-minute presentation of key findings, a 15-minute panel discussion with 2–3 industry practitioners commenting on the implications, and 30 minutes of structured networking. The format is compact because the content does the heavy lifting.
We handle the research design, data collection, report writing and design, event production, and media outreach. Clients who run an annual report paired with an annual launch event typically see 8–25 earned media mentions per cycle and a meaningful improvement in branded search volume over 12–18 months.
Not right for you?
A research launch event requires original data. If you do not have proprietary data from clients, your own platform, or a commissioned survey, this format does not work. We can advise on how to generate a defensible dataset, but the investment in research must come before the event.
What we handle
- Research design and survey methodology
- Data collection and analysis
- Report writing and design
- Launch event production
- Panel speaker recruitment
- Media list and press release
- Journalist and analyst outreach
- Post-launch content series from the findings
Common questions
For a B2B report targeting a specific industry, 100–150 qualified respondents is typically sufficient. For broader claims about general business practices, 300+ is more defensible. We advise on sample size and framing based on the specific claims you want to make.
Plan your Research Launch Event
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.