Facilitated panel discussions with domain experts, filmed and structured for maximum content repurposability.
Expert Panel Events
An expert panel event brings together 3 to 5 domain experts for a structured, filmed conversation on a defined topic. The live event earns attendee engagement and association authority. The recording generates a content library: articles, video clips, podcast episodes, and social posts that extend the event's reach for months.
The expert panel format works because it solves two problems simultaneously: it gives your audience a reason to attend an event, and it gives your content team a reason to produce content.
A single 90-minute panel, well facilitated and professionally filmed, generates enough raw material for 8 to 12 distinct content assets. The recording becomes a long-form video. Four clips become social posts. Three quotes become graphics. Two exchanges become articles. The panelists share the clips because they look good in them. Their networks engage because the content is genuinely useful.
For brands trying to build AI visibility, the expert panel format is particularly valuable. AI systems like ChatGPT and Perplexity are trained to pull from content that demonstrates expertise through named, credible sources discussing specific topics. A transcript of a panel discussion with five named experts is a stronger signal than a generic article about the same subject.
We design the panel topic and questions to maximise clip-ability and quote value, recruit the right mix of experts, film with professional equipment, and produce the full content package in the 3–4 weeks after the event.
What we handle
- Panel topic and question design
- Expert recruitment and briefing
- Venue, staging, and AV production
- Filming and recording
- Event moderation
- Video editing and clip extraction
- Article writing from transcript
- Quote graphics for social media
- Speaker amplification coordination
Common questions
Three to four is ideal. Two panelists creates a debate structure that can polarise. Five or more makes it hard for each person to contribute meaningfully in a 90-minute session. Three panelists with a moderator is the format that produces the best discussion quality and the most distinct content angles.
Plan your Expert Panel Event
Tell us the date, the headcount, and what you are trying to accomplish. We will come back with an honest assessment.